BRAND RIGHTS OF WILDLIFE
Brand rights of wildlife… Did you ever hear of it? Probably not, but it is about time you do, as the brand rights of wildlife can change the future of endangered species in a very positive way.
At this moment there are more than 100,000 companies worldwide that use an endangered animal in their logo or marketing. Why? Because animals attract humans, especially the iconic ones like elephants, tigers, lions, leopards, rhinos and bears. So it is logical that companies want to use iconic animals as these animals help them in their marketing. In short, they profit from it and at the same time it saves them a lot of money!
But what would happen if a company uses the music or images of Madonna, Leonardo DiCaprio, Beyonce, Lady Gaga, Rihanna, Paul McCartney, Bruno Mars, Taylor Swift, The Rolling Stones, U2, Queen or Justin Bieber?
What if PUMA uses the image of Cristiano Ronaldo? What would Nike think about that? And just imagine what would happen if TIGER BEER (the biggest beer brand in Asia) used the name of Coca-Cola?
All mentioned stars have lawyers to represent them in order to make agreements with companies that want to use their rights. But also to represent them if companies take advantage of them without their consent!
But why wasn’t there an organization like WWF or WCS to represent the animals we all know from our childhood, when it was really needed?
Now it is almost too late. Almost.But we can still change the situation although it will be difficult.
We need your help. And it is not much we ask from you. The only thing you need to do is sign the petition. The more people and organizations support us, the bigger the chance our negotiations with companies that use icons of nature in branding or marketing will be successful.
If you want to know more about our strategy, you can read more here.